Under the AI ​​dictionary pen race, iFLYTEK’s technology flow overtakes


A few days ago, iFLYTEK's 2020 annual report was officially released, showing that smart education business revenue achieved year-on-year high growth of 70.68%.


Throughout the entire smart education track, online education companies, offline education institutions, AI software and hardware companies, and Internet technology companies are all coveting this big cake and continue to increase it. As a strategic key business of iFlytek, Smart Education can achieve significant growth in such an industry environment, proving that the business growth logic has been verified.


Behind the high growth of smart education, business is the accelerated layout of iFLYTEK's smart education hardware ecology. The iFLYTEK scanning dictionary pen, which was released in October last year, which focuses on various English learning scenarios, is a typical example.


Before iFlytek launched its dictionary pen product, the entire dictionary pen market had been eyed by Internet companies such as Netease and Sogou for a period of time. However, the status of the latecomer did not let iFLYTEK be disadvantaged. On the contrary, with the reliable blessing of technology and education business experience, iFLYTEK's dictionary pen products have achieved significant innovations in product capabilities.


The innovation bottleneck of dictionary pen

Judging from the dictionary pen product data on e-commerce platforms such as Tmall JD, a large number of new brands have flooded the dictionary pen track in recent years.


Dictionary pen products are favored by various capitals and companies. On the one hand, it is because of the stimulus of AI education hardware and the huge potential demand on the consumer side. Similarly, there is new educational hardware such as teaching assistant robots and smart desk lamps; on the other hand, It is out of the strategic ecological layout and monetization needs, such as byte, homework assistant, etc., are trying to explore more monetization channels through education business.


Although there are more dictionary pen products at once, a horizontal comparison of the new products launched by various brands shows that most of the dictionary pen products are similar, and the functions of the products at the same price are also very similar. In addition to the changes in appearance, it is easy to give consumers a good idea. Kind of the same feeling.


It can be said that under the cluster of brands, dictionary pen products have shown a general trend of convergence and mutual imitation, which obviously has encountered an innovation bottleneck.

The core reason is that many companies and brands themselves are often follow-ups, and they have not accumulated any reliable product experience for educational products such as dictionary pens. Moreover, the recognition and translation functions of dictionary pens value technical capabilities. Those who rely solely on OEM It is impossible for the brand to have any innovation.


It is conceivable that the more things that "change the soup without changing the medicine" appear in the market, the potential consumer demand cannot be truly stimulated and transformed, which is actually not a good thing for the market.


iFLYTEK seeks to change the quality of its products

The influx of miscellaneous players is the root cause of the innovation bottleneck faced by dictionary pens. But this kind of problem is not a problem for a kind of player, that is, a strong player with real technology, because they are already familiar with the judgment of market demand and the positioning of the product.


 iFLYTEK is undoubtedly such a player. Faced with the general homogeneity of dictionary pen products, iFLYTEK chose to directly raise its product strength to a whole new level and reform the most core efficiency and professional functions of dictionary pen products.


For example, in terms of efficiency, the scanning recognition and translation speed of many dictionary pen products is one second or more. However, the Scanning Dictionary Pen by iFLYTEK shortens the scanning and translation speed to 0.5 seconds. It can easily query more than 80 words in one minute, which improves efficiency by one. Times more.


In addition, the translation accuracy rate of dictionary pen products is also extremely critical. Many dictionary pen products on the market have an accuracy rate of less than 90% due to insufficient technical capabilities, and relatively good accuracy rates can reach 95%-98%. However, the Xunfei Scan Dictionary Pen achieved 99% accuracy in scanning and recognition, which almost surpassed all similar products on the market. In the large-scale English vocabulary learning scenario, every one percentage point increase in recognition accuracy means an exponential increase in learning efficiency.


In terms of professionalism, in addition to the eight-level Chinese-English translation and human pronunciation that very few products can achieve, the Xunfei scanning dictionary pen also adds functions such as screen eye protection and adaptation of different fonts. From the perspective of various people and scenes of English learning, these functions effectively extend the use scene and user-friendliness of the dictionary pen, showing professionalism as a learning tool.


As an auxiliary learning tool, the core of the product strength of the dictionary pen should be efficiency, and the improvement of efficiency is related to the technology and detailed design, which is the fundamental reason why most of the dictionary pen products in the market do not meet the standard. However, iFLYTEK's scanning dictionary pen has achieved a revolutionary improvement in inefficiency, and it can be said that it has achieved a real qualitative change in the product power of the dictionary pen.


Know more about technology and more about education

Why does the product strength of the dictionary pen continue to rise to the next level is the University of Science and Technology iFlytek, which is inseparable from the technical genes and long-term education business experience of the University of Science and Technology. In other words, among the current dictionary pen players, iFLYTEK understands technology better than others and also understands education better than others.
Looking at the technical level first, the scanning, recognition, and translation functions of dictionary pen products involve artificial intelligence technologies such as OCR recognition and machine translation, and iFLYTEK, which has been deeply involved in artificial intelligence and speech recognition technology for more than 20 years, is based on these technologies. Has reached the world's leading level.


In the past three years, iFLYTEK has won laurels in dozens of international competitions. These competitions cover areas such as machine reading comprehension, medical imaging, grammar diagnosis, speech synthesis and recognition, spoken machine translation, text retrieval, etc. With these top-notch technology blessings, it is not difficult to understand that the iFLYTEK Scan Dictionary Pen can improve the accuracy of recognition and translation to 99%.


In terms of education, iFLYTEK has been polishing the AI ​​education business for 17 years, and it has been involved in education software and hardware products for longer than most vertical education companies. The financial report shows that iFLYTEK’s smart education products cover more than 38,000 schools in 31 provinces and cities across the country, serving more than 100 million teachers and students.


The launch of Xunfei Scan Dictionary Pen, as a new consumer C-end product, has not only enriched iFLYTEK’s smart education product ecology, it is also strong proof that iFLYTEK's 17 years of smart education business experience can help iFLYTEK quickly understand market segmentation needs. 


Therefore, whether from the perspective of technology or business track, behind an iFLYTEK scanning dictionary pen is actually the technology and educational experience advantage of iFLYTEK ahead of its peers. This unique advantage makes it easier for iFLYTEK to make consumption. Market demand and recognized educational products.


The market needs good product catalysis

Under the strong AI education trend, the dictionary pen track is highly sought after by the capital, and the market is also full of dazzling products and brands. Under such circumstances, a product that is innovative in product strength and significantly improved in function will inevitably be favored by consumers.


The emergence of iFLYTEK's Scan Dictionary Pen is a surprise to the market because its innovations in function and design make the dictionary pen products more reliable. After all, as a learning tool, the dictionary pen is to maximize efficiency and professionalism. Such products are also what consumers need most.


At the same time, iFLYTEK’s scanning dictionary pen also confirms one point: as long as you master the leading technology and have the same business experience, even if you just enter the market, you can overtake the players in front at the product level.


With reference to the past development history of dictionary pens, omnipotence, intelligence, and efficiency are still the main trends in the future development of dictionary pens or dictionary-like pen products. At the same time, as an educational product, the faster the dictionary pen product evolves, the more it can bring inclusive contributions to the education system.


The advancement of iFLYTEK's scanning dictionary pen products has accelerated the evolution of the dictionary pen category to a certain extent and has also given a certain impetus to the market launch of dictionary pen products. If the entire dictionary pen market wants to go faster and farther, it is naturally inseparable from products and brands with such innovative cores.


OEM & Custom and Develop the scanning pen, please consult szxzy05@xuezhiyou.com




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